Wallaby Protein
Bites Packaging and Creative Assets
As a freelance, I designed and finalised the canisters (4-pack format) for Wallaby Protein Bites, as well as the single-serve pouch packaging. I also developed creative concepts for advertising, trade flyers, and point-of-sale materials. This included taking packaging through from concept to print-ready artwork, ensuring compliance with dielines and substrates.
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Canisters and pouch packaging (front and back of pack)
Concept development for advertising campaigns and trade flyers
Design of point-of-sale assets to support product launch and retail presence
Wallaby Protein
Bites and Dubai Bites ads and social imagery
Creative direction and production for Wallaby’s Dubai and Protein Bites ranges, developed for supermarket screens and social.
Combining studio photography with AI-generated visuals to create a cohesive, high-impact campaign across the full range.
