I’m Natalia “Nano” Villa a multidisciplinary graphic and packaging designer balancing in-house and freelance worlds.

Part-time, I’m at Soulfresh, where I roll out packaging for brands like Lo Bros drinks, Wildly Good, and Pico, and also create all of the marketing and digital assets that bring these brands to life across campaigns, socials, and beyond.

The rest of the time, I run my own practice, Todo Good Studio, partnering with clients on brand identities and packaging that feel fresh, thoughtful, and memorable. Recent projects include packaging design for Wallaby Foods and brand development for up-and-coming food and lifestyle brands.

On weekends, you’ll often find me channeling my creativity into community projects — designing and storytelling with the Surfcoast Women’s Boardriders (@surfcoastwomensboardriders) and collaborating with Custom Films (@sfccustomfilms), where I’ve worked on projects like the Behives and Bottom Turns documentary. These passion projects fuel my design work with the same mix of storytelling, craft, and connection that drives everything I do.