I’m Natalia “Nano” Villa, a multidisciplinary graphic and packaging designer balancing in-house and freelance worlds, guided by a love for thoughtful design and the planet we live on.

Part-time, I’m at Soulfresh, where I roll out sustainable packaging for brands like Lo Bros Drinks, Wildly Good, and Pico, and create the marketing and digital assets that bring these purpose-led brands to life across campaigns, socials, and beyond.

The rest of the time, I run my own practice, Todo Good Studio, partnering with clients on brand identities and packaging that feel fresh, memorable, and mindful of their environmental footprint. Recent projects include packaging design for Wallaby Foods and brand development for emerging food and lifestyle brands doing good things for people and the planet.

Outside of design, I’m happiest outdoors, surfing, exploring the coast, or hanging out with my dogs. On weekends, I channel that same energy into community projects, designing and storytelling with the Surfcoast Women’s Boardriders (@surfcoastwomensboardriders) and collaborating with Custom Films (@sfccustomfilms) on projects like the Behives and Bottom Turns documentary. These passion projects keep me grounded in what matters most: creativity, connection, and care for our communities, human, animal, and ocean alike.