Pico Vegan Chocolate
While working at Soulfresh I designed their latest No Sugar Added Pico Chocolate Range. In order to keep consistency along the other products (Organic Range) I decided to keep a mountain landscape as the main feature but all with a beige colour background. I also unified this range by making the mountains ‘‘alps’’ by adding snow to all of them, and used grungy textures to create a vintage ski feel.
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I created a few of the Pico products front to back all using paper substrates and shiny elegant finished like a golden foil.
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All picos concepts for this range were created in-house by me and the team.
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I have extensive experience working with printers, different types of colours and inks.
Pico Truffles
I also designed the Pico Truffles Range available in the UK. For these pack we wanted to follow the mountain or triangles concepts in the pack but changing them to balls and using the same chocolate and milky textures to unify them to the brand.
Pico Ads
I created several printed and digital ads for both POS and external advertising.
